DM2 - Who are we?

2003

Marilou Larochelle completed her fashion design studies in Montreal. After designing snowboard clothing collections, demand grew over the years, leading to the opening of a brick-and-mortar store in 2009.

2009

DM2 SHOP launched in Victoriaville, boasting a highly dynamic and trendy atmosphere. Together with Laurence, Josée, and Joan, we passionately celebrate skatewear and streetwear culture, offering a curated selection of popular brands and accessible premium collections for urban style enthusiasts.

2024

In 2024, the DM2 team was formed under the leadership of Zelann Lesperance. Joined by his partner Mathieu Levesque and their colleagues, they blend business with pleasure—whether on the slopes, on social media, or in-store—propelling the DM2 vision toward new creative and community-focused horizons.

2026

After years of success, challenges, and adventures, DM2 is committed to reinventing its formula to adapt to new government and economic realities, as well as shifting consumer habits. Our vision remains rooted in urban authenticity, enriched by an online presence and strategic expansion into new markets. We are embracing a direction that is more outdoor-oriented, creative, and community-focused. Marilou, her children Zelann and Zara, and her right-hand woman Debbie Peltier promise you an extraordinary experience!